Google Analytics is a powerful that can help website owners understand how visitors use your website website. By tracking and analysing your visitors behaviour you can improve your website's performance in various ways. For example, you can improve your website navigation if necessary, or see which pages perform well and which ones don't.
The data provided can also tell where your visitors are coming from, such as a link from another website, search engine or social media site. It can reveal which keywords and phrases being used provide the best results.
To make it easier to understand for novice users, here is an introduction to Google Analytics, provided by the Google Small Business channel.
