People searching for information about goods or services love to read reviews from previous customers. More often than not it's the deciding factor which governs their decision as to whether to buy or go elsewhere.
Here are four things to consider when using reviews to promote your business.
1. A favourable review will help convince customers to buy your product or use your service. Good reviews that reflect the opinions of satisfied customers is a great marketing ploy that can be used to increase sales. Try to encourage your best customers to give you a good review on your website or any business directory where you may be listed.
2. If your website is Wordpress based, a review 'plug in' can be an effective tool which can be placed on the homepage to catch the attention of your visitors. Customers should be able to enter their comments and also if possible give star ratings. Sometimes this is the first thing that visitors look at when contemplating whether to buy.
3. Along with good service a 'Thank you’ message sent to those who have left a good review will go a long way towards building trust with your customers.
4.Take every review seriously, including the bad. Responding negatively or being negligent can have dire consequences. Always deal with any bad reviews in a polite way. Try to resolve any complaints as soon as you can and where possible request that the customer removes the bad review once they are happy with the way you have resolved their complaint.
