This morning I came across a new article published on the searchengineland.com website which talks about how an AdWords campaign produced for a client was gradually tailored to produce the best results for minimum cost.
You might often see headlines such as “An AdWords Campaign Tweak to Increase PPC Leads 200%!” which are basically claiming to reveal methods that will fastrack your PPC advertising to guaranteed success. However, I believe that success is gained through steady progression, from testing and tracking and gradual elimination of keywords that prove to be ineffective with a poor return on investment.
This article explains the benefits of using this procedure and is well worth a read. Click here
