A business website that doesn't appear on the first, second or third page of Google for any important keywords related to their business might as well not exist. Does your website fall into this category? If you're not getting enough enquiries from your website then you should definitely take steps to improve results.
If you run a service business there are 3 primary ways to get your business noticed in the search results on Google. (in the UK 90% of searches are done with Google)
Either..
a) Get your website optimised for the best results
(this will provide a higher position in the free ‘organic’ free search)
b) Get listed on Google Places
(this service is free and is essential for service businesses)
c) Pay to get listed in the Google 'AdWords' sponsored ads
(this service is also known as 'pay per click' advertising)
If you’re not familiar with these methods then here's a brief guide on what they can do for your business and how to get your website on the first page of Google.
